Backing category-defining companies at the intersection of technology, culture, and utility.
Founded by founders.
The companies people love are built on conviction. A founder's certainty that something is broken, and the belief they are the one to fix it.
Before the product, the person. We back companies where the human experience is the design brief.
The brands people become, not just use. Cultural resonance compounds where features cannot.
Not the product. The engine beneath it. Technology that unlocks access and removes friction at scale.
We have been in that room. Capital and real partnership are not mutually exclusive.
One of Europe's most loved banks. Transparent, human, and genuinely on your side. Millions of customers and growing internationally.
Creator marketing built to move the dial. No vanity metrics. ROI that shows up.
Plant-based food that does not ask you to compromise. Rewriting what sustainable eating tastes like.
Where fitness meets culture. Premium studios that feel more like community than a gym.
Making saving automatic and investing accessible. Financial resilience for the generation that needed it earlier.
Human behaviour is changing fastest at the edges. We concentrate our attention where new categories are being written.
Banking, saving, investing. Tools that give people genuine control, not more complexity.
Food, lifestyle, goods. Built for a world where sustainability is the product, not the footnote.
Physical and mental wellbeing that earns a place in people's daily lives, not just their intentions.
Commerce, attention, and content converging. Infrastructure and agency models rewriting how brands reach people.
We have been in the room where the hard decisions are made. We back the people building what is next, not the ones describing it.
You know your person. Not as a persona. As a person.
Not a feature. Not a niche. A market you will define by building it.
Your company has a point of view. Something people feel before they read about it.
Something about you or your team makes you asymmetrically right for this problem, right now.
Conviction in the thesis. Openness in the approach. Adversity made you sharper.
We respond to every founder. Honest, substantive, fast.
hey@2ptventures.com