01
Invest
We back businesses with real customers, real products and real momentum. We move fast and commit real capital.
- Fast, founder-friendly terms
- Clear terms, no surprises
- Respect for what was built
We invest in great companies and amplify them
Human-centric investing, hands-on operating. We back companies with real momentum and put everything behind making them bigger, louder and better.
We invest in companies that are already onto something. Then we put everything behind them to make it bigger.
Every company we back starts with people. The customers who love it, and the team that built it. We amplify what they've started.
The support we give is deep. Brand, product, distribution, talent. Delivered with the urgency of a startup.
We're founders first. We know what it takes to go from good to great, and we show up for it.
The playbook
How we amplify
No 100-page decks. No slow committees. A clear plan, the right people, and relentless execution from day one.
02
Amplify
We go deep where it counts. Brand, product, distribution, technology, talent. We find what's working and turn up the volume.
- Brand and storytelling
- Distribution and growth
- Talent and technology
03
Compound
We stay for the long haul, helping build companies that customers love and that stand on their own for decades.
- Patient capital
- Aligned, long-term incentives
- Built to last
What we look for
Great bones. Untapped potential.
01
Customers who love it
A loyal core that would genuinely miss the product if it disappeared. That love is what we amplify.
02
A brand with a point of view
Cultural resonance people feel before they read about it. We help make it louder and reach further.
03
Upside hiding in plain sight
Under-marketed, under-distributed or under-built. The opportunity is clear to us, even if it isn't yet to others.
04
Technology as the lever
Where better product and modern infrastructure can unlock growth and remove friction at scale.
05
Founders ready to go further
Founders who want a partner that brings more than capital and pushes the vision further, faster.
Human-centric, always
Growth done differently
Humanity first
Before the spreadsheet, the person. Customer experience is the design brief for everything we amplify.
Culture as moat
We build brands people become, not just use. Resonance compounds where features can't.
Operators, not advisors
We don't send memos. We roll up our sleeves and run the business alongside the team.
Honest and fast
Every founder gets a straight answer, quickly. Substantive, respectful, no games.
Portfolio
Two companies. Full conviction.
We don't spread ourselves thin. We go deep with a few companies and put everything into helping them win.
Sustainable food
THIS
Plant-based food that people actually want to eat.
THIS makes plant-based alternatives to the meat people love, built to win over meat-eaters without asking them to compromise on taste.
100%Plant-based
B CorpCertified
How we help
- Capital and hands-on partnership
- Brand, culture and positioning
- Growth and go-to-market
Creator economy · London, New York, Riyadh
HYDP
Creator marketing, rebuilt on truth.
HYDP is a global creator agency. It helps brands like Amazon, Mercedes-Benz and PrettyLittleThing grow through creator strategy, talent partnerships, content and paid media, powered by its own intelligence platform, Luna.
2,000+Creators worked with
5×Average ROI
9.9/10Client NPS
Figures published by HYDP.
How we help
- Capital and hands-on partnership
- Product and technology
- Growth strategy
Building something worth amplifying?
Founders, owners, boards. We respond to every conversation. Honest, substantive, fast.
Thank you. We'll be in touch.
Every message is read by a partner, and you'll hear back from us quickly.